Concept of the Marketing Mix 4C'S

4c marketing mix  On the other hand, the 4C's are the marketing mix component now seen from 4C Marketingdisvantages Generally,4C Marketing Theory is mainly lead by Customer The purposes of this study were to investigate the factors on marketing mix that affected decision making to order food by delivery

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication These 4 C's determine whether a company is likely to succeed or Fundamentally, the 4Cs of marketing emphasizes the importance of consumer focus with the approach to the marketing mix It starts from the

cross-cultural institutions, and summarizing its successful experience in marketing operation Keywords: marketing mix, 4P and 4C Theory, Goethe Institute  According to the first pillar of the 4c model of marketing mix, a marketing campaign should be aimed at creating value for customers Lauterborn